During the production of our product, we tried to conform to the typical codes and conventions of the rock genre. However this does not mean that we did not subvert the usual stereotypical rock video.
Aspects which conformed to typical Rock conventions:
Shots and Narrative:
One way in which we conformed to the typical rock video is with the shot types and narrative which we used and how the band is known to show emotion while performing. This is usually shown with them shouting lyrics to make the song come over with more power and aggression. We decided to use this within our video in order to represent the hobos feelings at the beginning of the music video.
Original sum41: our sum41:
Hairstyle:
Another way in which our production conformed to the usual sum41 rock image would be the hairstyle used by our main actor, Nathan Larkin. This was useful to us as the wig we used for the hobo can also be portrayed as a crazy rock/punk hairstyle which is common within most rock bands.
original sum41 our sum41
The third and final way in which the video conforms to the codes and conventions of the genre is the narrative of the song and how the narrative is portrayed within the video by cutting towards actual use of the instruments and also the story narrative. We also decided to keep this with how the hobo is running in order to show the story narrative. Towards the end it cuts to the band playing imaginary instruments along with the song in order to stick to the codes and conventions of rock bands playing instruments in their music videos while still keeping with the narrative, giving of the impression that the hobo is now leaving a dream hence why the instruments are imaginary.
original sum41: our sum41:
Aspects which subverted typical Rock conventions:
Although we did try to make our music video conform to the general codes and conventions of a rock video throughout the majority of the production, there were still some parts in which we chose to subvert from the stereotypical rock video instead. These would include the editing and the storyline and how the flashback were used.
Storyline:
One way in which we subverted was with the use of flashbacks within the storyline. The majority of rock videos tend to focus on the present however with ours we decided to add in flashback scenes in order to enhance the idea that he was a normal person who went from a homeless person who is not respected to a man living his dreams and playing in a well established band with friends and has a place in life.
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| The Hobo in a suit sharing a memory with a friend |
Editing:
Generally, Rock videos have fast editing and use alot of cut aways, each shot not having a long duration. However in our production we decided to use fairly slow editing with not many cut aways, each shot having a fairly long duration as we wanted the audience to focus more on the narrative and understand the meaning behind the video. Usually rock videos attract their audience more with their fast pace editing and unusual events.
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